Beginners guide to Paid Search

A course for beginners to learn about Paid Search Ads.

A straightforward, hands-on course designed to help you master the fundamentals of paid search advertising.

Perfect for small business owners, junior marketers, or anyone new to Google Ads, this course walks you through everything from how search ads work and keyword targeting to writing effective ad copy, setting budgets, and tracking performance.

With practical modules and real examples, you’ll learn how to plan, launch, and optimise your own campaigns—giving you the skills to drive high-intent traffic and measurable results through search.