Beginners guide to GA4

A practical course designed to help marketers, business owners, and beginners get comfortable with Google’s latest analytics platform.

From understanding key metrics and navigating the GA4 interface to setting up events, tracking user journeys, and creating insightful reports, this course breaks it all down in simple, actionable steps.

Whether you’re transitioning from Universal Analytics or starting fresh, you’ll gain the confidence to use GA4 to make smarter, data-driven decisions for your website or campaigns.